What is the difference between a "listen" and "unique listen?"
A listen on Whooshkaa is an individual download of an episode hosted by Whooshkaa that has been filtered to establish that -- among other things -- enough of the episode was downloaded to constitute a real person listening. This term may be used interchangeably with “download”.
A "unique listen" is a listen that has occurred to a specific podcast episode from an identified individual through a single (UTC-based) day. For example, if the individual has performed a listen to the same podcast on the same UTC-based day twice, that will result in two listens and one unique listen. If the same person listens to the same episode the following day again, it will count as 3 listens and 2 unique listens.
We use the IAB Podcast Measurement Guidelines to determine a listen.
The guidance is at a minimum of 60 seconds of listening time, or a whole episode if the total episode duration is less than 60 seconds.
In case you wanted to know....
💡 All of the listens reported on Whooshkaa (unless otherwise stated) are unique listens.