The following are the available fields in a campaigns and flights and their definitions and functionality.
For the most part, unless specifying their own value, flights will inherit the settings from the campaign. With the exception of shows, each flight setting will be further constrained by the campaign settings (e.g. if a flight's duration dates are outside of the campaign's date range, each will be overwritten by the campaigns dates if either exceeds the campaign's date)
About (Campaign only)
The title of the campaign to use in reporting and managing inside the Whooshkaa Dashboard.
The name of the advertiser to appear in the reports.
Each campaign may have a single IAB category that it corresponds to. This can be used to control the brand safety or frequency capping across different ads.
The timezone to use for the start date/time and end date/time.
Start date and time
The campaign will not begin before this specified date at midnight or if the time is specified also, at the specific time in the specified time zone on the date.
End date and time
The campaign end at the end of this specified date at a minute to midnight or if the time is specified also, at the specific time in the specified time zone on the date.
This section allows you to control the targets (i.e. how many you expect) of each type of ad in your episodes. As each type of the three usually has a different price, this allows you to more easily track and assign, however the actual insertion works in a very similar way. Pre-rolls generally equate to ads placed at the beginning of the episode, however if you have audio that should play before the ad, you can use cue-point markers in the episode to place pre-roll markers at a position into the episode. In a similar way, post-rolls may be placed before the exact end of the episode by setting the marker on each episode. Mid-rolls are ads that are played during the episode and as such each requires mid-roll markers placed. Also please note that each marker may set to have multiple ads placed in the position, at the episode level.
This is the goal of the total number of pre-rolls that should be inserted by this campaign. This number will be used for the pacing setting (see below section) as the basis number. Please note that you do not need to insert a pre-roll marker into your episodes (Whooshkaa will inject at the beginning of the episode), however if you do, the marker position will be used.
This is the goal of the total number of mid-rolls that should be inserted by this campaign. This number will be used for the pacing setting (see below section) as the basis number. Please note that you must insert mid-roll cue-points into each episode to insert mid-rolls.
This is the goal of the total number of post-rolls that should be inserted by this campaign. This number will be used for the pacing setting (see below section) as the basis number. Please note that you do not need to insert a post-roll marker into your episodes (Whooshkaa will inject at the end of the episode), however if you do, the marker position will be used.
Select the currency that you would like the report calculation to base on. This is used purely for reporting.
The pre-rolls, mid-rolls and post-rolls may have a different cost-per-mille (CPM) value assigned to them, so that the report can calculate the total revenue from advertising placements. Please note that the CPM is a value per 1,000 impressions of the category. For example, $40 CPM for mid-rolls equates to $40 per 1,000 mid-rolls inserted, or $20 per 500 mid-rolls inserted. If multiple mid-rolls are placed in a single episode, they will each be treated as an impression (insertion), even in a single listen.
Even pace means that the insertion for each target (i.e. pre-roll, mid-roll or post-roll) will be distributed across the frequency period.
For example, for an "Even" pace with a "Weekly" frequency of an ad campaign with 1,000 pre-rolls, the system will aim to insert 250 pre-rolls per week. If it achieves only 200 in the first week, in the second week it will recalculate the remaining 800 pre-rolls to be placed across the remaining 3 weeks (i.e. aiming for 267 listens per week), and so on. The frequency controls when the distribution limits are recalculated.
The distribution is controlled by capping at the frequency interval. In the above example, if on the second week a peak in listens occurs and 267 pre-rolls are placed by the third day in the week, there will be no more pre-rolls placed for that week. On the next week, the remaining 483 will be evenly distributed across the remaining 2 weeks, attempting 242 in the next week.
Frequency may be set to Daily, Weekly or Monttly, equating to how far along the even pacing is recalculated.
Setting to ASAP ("as soon as possible") will not distribute and instead will try to insert the ad for every qualified attempted listen.
Each campaign or flight may target a specific geo-location, either defined by an include or exclude region. Whooshkaa has a set of zones (mostly states or countries) that are predefined, or you can define your own by a latitude, longitude and radius combination.
Click the "Add/Remove Zones" button and use the interactive map to define the regions.
Please note that if you define a geotarget for a campaign, all of the flights will also respect. Any defined geotargets on a flight must fit the campaign region, unless the campaign has no geotargets defined. If they don't match, the intersection of the regions will be used.
The ad creative that you wish to inject into your episodes is captured in the Media field. This can be any audio that you wish to upload, or you can select an item already uploaded from the Media Library. The audio that is used will be processed and converted to the correct type, adjusting loudness if needed to correspond to the episode levels.
Weight refers to the likelihood of an ad being injected when compared to other ads in the list. For example, an ad (i.e. the media creative associated with the flight) with a weight of 2 will be twice as likely to be inserted when compared to an ad with a weight of 1.
Each campaign or flight may define shows that it is targeting.
When a campaign has shows selected, only those shows will be considered by the flight (unless the flight has shows defined).
If a flight has shows defined, they will overwrite the shows that the campaign has selected, so common shows must be re-entered for the flight.
Campaigns and flights may define specific devices or operating systems that they are targeting. If no device is specified, all devices will be assumed. Please note that the two options are independent, meaning that a setting of "Desktop" for Devices and "Apple tvOS" for Operating Systems is a valid setting targeting either of those
Flights may define a specific schedule that they are active on, based on the days of the week or the hours in them. If you have multiple ranges that you would like to define, you may create multiple similar flights to achieve this.
Frequency Capping (Campaign-only)
Frequency of ads served may be controlled for a campaign that has set its IAB category, in order to achieve category-safe advertising.
Category Frequency Limit
This setting controls the amount of time that will not allow ads of the same IAB category to appear for an individual episode listen. You may set the hours and minutes in 15 minute intervals.
For example, if you select "Automotive (IAB2)" for the category of one campaign (Campaign A) and select 30 minutes for the Category Frequency Limit, the campaign will not be selected for another insertion if another campaign (Campaign B) with the same category has placed an ad into the same episode in the previous 30 minutes of episode runtime. That is, if Campaign B has a pre-roll at the beginning of the episode and a mid-roll at 15 minutes into the episode, Campaign A will not be selected for the same listen due to the cap. If the midroll was at 35 minutes, it could be selected.
Please note that this is for the individual listen of the episode. Other listeners may have different ads stitched and as such are not affected at the exact same time.
Listener Frequency Limit
This setting controls the amount of time that has to pass for this particular campaign to be repeated for a specific listener across episode listens. For example, with the Listener Frequency Limit set to 24 hours, if a listener listens to episode 1 of a podcast and 2 hours later tries to listen to episode 2, this campaign will not qualify for the listener.
Please note that the listener is qualified by the same criteria as a listener in our analytics.
In case you wanted to know....
💸You can make money on your own podcast through sponsorships